"Feathers were the height of fashion in Victorian times - a trend that became highly destructive for the world’s bird population. At the height of the “Plume Boom” in the early 20th century, both Paris and London were important auction centres of previously unknown, exotic plumes imported from colonies, such as hummingbirds, vultures and birds of paradise for feathers to decorate hats and other articles of dress.
A single order of feathers placed by a London dealer during this period included 6,000 bird of paradise feathers, 40,000 hummingbird feathers and 360,000 feathers from various East Indian species.
Reports of these atrocities led to the formation of the first conservation societies, led by women who sought to ban the trade and persuade fellow ladies not to use plumage for their own adornment."
Our shining star of a dress, Rita, has had a bit of a makeover this season. We've given her just a hint of a higher neckline. It's trick they used on dresses in the 40s and 50s; it's insanely flattering and will elongate your neck, no end. As a bonus, this new neckline also makes Rita a little cosier.
Elsewhere, Rita is the same great fit - nipped in waist and full skirt - accentuating (or creating!) the perfect hourglass silhouette. Her tulip sleeves are non-restrictive and allow for full arm movement. She’s the dress you’ll want to dance the night away in… .
Rita’s shape is inspired by original dresses of the 1940s and she’s definitely got that special touch of vintage elegance about her. We make Rita from Tencel which has the same floaty weight and feel to rayon (the material that this style of dress would have been originally made from).
Rita - Multi Feathers was made with care by Satnam and his team in our London factory and we can’t wait to share her with you. Read more about our ethical fabric choices here.
- 100% Tencel
- Made in London
- Machine washable
Matilda is 5' 7" and is wearing a size 10.
Natasha is 5' 5" and is wearing a size 10.