Where It All Began...

Once upon a time... in a small town called Yarm on Tees there was a family owned shop called Strickland and Holt. To this day it is no ordinary shop and is well worth a visit if you find yourself nearby. Passed down through the generations since 1854 this small department store has taken many forms - from a wine and spirit merchants to a chemist to the gift, toy and clothing shop it is today.

In 1974 Stephanie Holt and her husband Michael left London and returned to Yarm to to see what they might do with the family business. Strickland and Holt became the birthplace of Poppy (now called Palava). Poppy initially made children's bedding from prints designed by local artists and it wasn't long before Stephanie and Michael were selling to the prestigious department stores Harrods and John Lewis. The company branched out into clothing and continued to make collections until the year 2000.

What Happened Next?

It was not until 10 years later that the youngest of Stephanie and Michael’s four children decided to bring Poppy back to life. Bryony moved back to the family shop and set to work.

Starting with children’s designs, Bryony began to draw her own illustrated prints, taking inspiration from the storybooks she had read as a child, such as Milly Molly Mandy and the storybooks of Eve Garnett.

Soon, Bryony's friends were asking about dresses for themselves and before long, the womenswear collection took shape.

Today and going forward

'Poppy' became 'Palava' a few years ago and Bryony now heads up a little studio in London rather than Yorkshire, but apart from that, the spirit of this little family business still remains. Stephanie and Michael still help out at the Yorkshire warehouse and the beautiful prints are still what Palava is known for.

We make clothes for real women and children - who live, love and laugh. Real women with real bodies and real lives. Real women who forget their keys and who have that extra slice of cake with their tea. Real children who have muddy knees and wild imaginations. We celebrate living colourfully and creatively and we will always do our best to bring an extra bit of joy to your day through our clothing.