Dispatch No 5 – First Hatchery-Printed Fabric Now Available

Over the past few weeks, we’ve been releasing pieces from our spring/summer collection.

As always, we’re doing it slowly.

Releasing the collection over time gives our factory the space to make, it takes pressure off the process.

Introducing pieces gradually feels like a slower, more responsible way of doing things.

This way of working has become increasingly important. It gives us time to watch what resonates, reflect on what people are responding to.

This season also marks something quite special.

For the first time, fabric printed by us at the Hatchery will be part of the summer collection.

That feels like a real milestone. A small but significant step towards the promises we made about making differently, reducing waste, and bringing more of the process closer to home.

A slower release and the beginning of seeing the Hatchery quite literally woven into the collection.